
Selling the Concept of Risk Management to Executives and the Board
Field: Management Services | Delivery Method: Self Study | CPE Hours: 1.0
Before you can really get rockin’ in your risk management efforts, you need the commitment of executives and the board -- or you could find yourself banging your head against the wall. To sell the concept of Risk Management, start by clarifying what executives and the board want and pitch using language that will resonate with them.
- The two major approaches organizations take in managing risk
- The best way to clearly explain the benefits of Risk Management
- The basics of marketing messaging so you can effectively pitch to executives and the board
- Questions you need to answer to develop effective messaging to the group and individuals
- Tactics to link your efforts to key organizational objectives
- The easiest method to develop a business case for IRM efforts
Your Instructor

Jason Mefford is a rock star in internal audit, risk management and compliance. He typically works with Chief Audit Executives (CAE), Audit Committee (AC) members, and professionals in audit, risk and compliance with the technical and soft-skills needed to navigate the land mines of organizations. He takes complicated, confusing and hard things, makes them practical, proactive and simple to improve learning and transformation.
He's been a Chief Audit Executive, Chief Risk Officer, Chief Ethics and Compliance Officer, Chief Information Security Officer, Board Member, and has trained and consulted organizations all over the world. He is a thought leader in all things governance, risk and compliance (GRC) and internal audit, and is the recipient of multiple awards including:
- Rising Star in Corporate Governance from Yale University
- Rising Star in Corporate Governance Award (Finalist) from Corporate Secretary Magazine
- Thought Leader of the Year (Finalist) from The National Association of Experts, Writers & Speakers
- Fellow from the Open Compliance & Ethics Group (OCEG) Think Tank
You can learn more about him at: https://www.jasonmefford.com and join him in the Audit Leader Forum™ at: https://bit.ly/AuditLeader